The Passion Team

With a background of 12 years in producing TV Commercials and digital video content, Kedar has worked with leading companies like Supari Studios & Post Office Studios as an executive producer. He has also worked with Prodigious India as Producer for mainline ad films.

Kedar is a traveler at heart and a seeker of great ideas, a proficient leader and an effective manager with several years of experience in the field of ad film making and production. He is also a partner in Thapar Realtors and has many years experience of running a large business house. He is an avid golfer and a trained singer.

Kedar is well versed with the entertainment industry and with education in business management he is well suited to run the operations and finance of the company. Always seeking ideas that engage, excite and unite, his love for storytelling ,outdoors and out-of-box collaborations has a track record spanning diverse areas of production but has also created outstanding content.

Kedar loves to make great ideas come to life and takes a proactive approach by collaborating with experts in the industry.

From Mobile Marketing Strategy to Digital Creative, from above-the-line media tobelow-the-line activations, and more, Ishrath has had the opportunity to work acrossthe communication spectrum.

Having been associated with global corporate giants, he possesses expertise inbuilding brands across multiple markets – be it South East Asia, the Indian sub-continent, the Gulf Countries, South Africa, parts of Europe and even North America.

He has worked on numerous international brands in India including, L’Oreal, Nestle,P&G, Unilever, NBA, Siemens, Western Union, Piaggio (Vespa and Aprilia), FranklinTempleton, General Mills, Skoda, Citibank and British Council.

Some of his work on brands like Garnier, Ariel, Pampers and Bosch have beenadapted to global copies. For others such as Tata Motors, Skoda and Jet Airways,he has directly created work for international markets where they were present. For afew brands from the Middle-east, Africa and SE Asia, he has developed work fortheir own markets, from here in India.

With vast experience across the communication spectrum, Ishrath has beeninstrumental in creating not just the communication eco-system but the Positioning /Brand Statements for numerous brands across Automotive, Aeronautics, Beauty,Health Care, Food and Beverages, Home Appliances and more.